What is SEO?
SEO (Search Engine Optimization) is a technique that helps get rank higher in search engines. SEO is mainly used to increase visibility for users’ search queries and improve ranking higher.
To be more specific, when we need some information about something, we usually do a Google search and instantly some relevant results appear in front of us. It delivers some keywords that help to drive more organic traffic to the website.
To conclude, SEO helps to identify the most popular topic for your website. Every small and big website needs SEO. It is a crucial part of online marketing which increases the credibility of a business.
Difference between organic vs inorganic search
Nowadays traffic sources have become an essential part of a website. There are two types of traffic sources: organic and inorganic. Let’s explore the difference between organic and organic search.
Organic search
An organic search is an unpaid search that appears as a result of a search query. For example, when someone types “famous restaurant in Dhaka” in the search bar, some unpaid results will appear. Organic search results do not contain pay-per-click advertising.
Inorganic search
An inorganic search is a paid search that appears when it finds something relevant to someone’s search query. It contains pay-per-click, cost-per-click, and ads. Additionally, it helps to drive organic traffic to the website and increase visibility.
To sum up, Organic and inorganic search are different from each other. For a new business inorganic search is a bit risky. It increases unnecessary costs.
On the other hand, organic search helps to increase your visibility and doesn’t have any unnecessary costs as well. Therefore, both methods help to boost trust and business.
What is the value of SEO?
Search Engine Optimization tries to keep your page updated. It ensures your site’s visibility on the top. SEO value is related to rankings. Let’s have a look, at why SEO is necessary:
- SEO helps achieve a higher rank so that people can find your page easily.
- It increases organic traffic to the site.
- SEO continuously updates pages and provides authentic news that helps to establish the site’s credibility.
- It analyzes users’ intent and provides relevant keywords.
In digital marketing, SEO is a way to improve your site that is useful to understand users’ invisible thoughts. By which website developers can make trustworthy sites.
How does a search engine work?
Search engines always have to deal with some invisible expressions of human beings and provide the best results to their queries. Moreover, it helps to drive more organic traffic. So, it is essential to know how it works. The given four key steps help you to understand how search engines work:
- Type a keyword or a question in the search bar.
- Then, the search engine will try to find some related terms that are similar to your queries.
- In the next step, It will provide some results.
- In the last step, you have to decide which link you want to enter according to ranking.
Types of search engine optimization?
To know SEO types is essential because it helps to understand why you are not getting your expected traffic or how you can improve your page and get a top rank. Here are a few main types of SEO you will come across:
On-page SEO
On-page SEO is a crucial part of a website. It helps to improve ranking in search engine results pages (SERPs). Additionally, it includes images, videos, links, URLs, keywords, meta descriptions, and content that helps to make your pages easily findable and attractive to the users. Some important factors of On-page Optimization are given below:
- On-site optimization helps to get a ranking higher.
- It increases organic traffic
- It can engage users on the site for a longer period.
- It works to reduce loading time.
In conclusion, On-site optimization plays a key role in a website. It makes a website mobile-friendly which is necessary for long-term growth.
Off-page SEO
Off-page SEO usually works outside of a website. It deals in link building that helps to rank your page. It improves credibility and expands users’ engagement with websites.
Technical SEO
Technical optimization works for finding errors in your page that increase page speed. It makes SEO mobile-friendly. Moreover, it helps to boost your search engine visibility.
SEO Specialist
An SEO specialist always tries to create more sales for the company. They analyze the web page and make necessary changes to the site. They make sure that their page is optimized for search engines.
- E-commerce SEO: E-commerce SEO is a business technique that helps to get more traffic and rank higher in SERPs like Google and Bing. Let’s go over some of the benefits of e-commerce SEO:
- It helps to maintain the quality of content and make necessary improvements in it.
- Include backlinks so users can find your site easily.
- Try to match users’ search intent.
- Local SEO: Local SEO helps to understand business location. It is important to get more local rankings. Plus, it makes your business more trustworthy.
- International SEO: International SEO is a process that targets an international audience. It helps to boost business and increase visibility for your content.
How do you become a certified SEO expert?
To become an SEO expert you need to improve your skills and knowledge. Because improvement is necessary in this ever-changing world. Every time something new comes, the old fades away.
That’s why we need to improve our things. That’s why an SEO expert always keeps himself updated. Here are some essential methods to become a certified SEO expert:
- A certified SEO expert needs to understand on-page, off-page, technical SEO, SEO tools, search engines, and SERPs.
- Experts have to understand users’ search intent so they can find the right keywords for their websites.
- Updating their pages is a crucial part of a business, so experts need to update their pages regularly.
- On top of that, an SEO specialist has to have patience so that he can deal with unexpected problems.
- They need to expand their knowledge in this field.
If you want to be a SEO specialist you need to adopt these qualities.
To gather more information read Backlinko article
Conclusion
SEO provides information to users’ search queries. Additionally, it gives some similar keywords that help users get accurate results. It tries to understand users’ location, language, and their thoughts.
In the long run, it will help web pages to rank higher in SERPs by leading to more organic traffic. It is useful for both old and new websites. SEO also helps to increase sales and revenue.
In consequence, SEO is necessary if you want to make a trustworthy site.
